So, what is a motion graphic video?

Motion graphics are usually composite layers of static images, film or video footage, vector graphics, or drawings, along with tons of different effects added in to create motion as opposed to just film or video footage. They create the illusion of motion or rotation and are usually combined with synchronized audio for use in multimedia projects.

Motion graphics are used for many different applications and can be combined with video footage as well. Animations used in cartoons and/or explainer videos are illustrations that are drawn, then the motion is keyframed for each object to move when and where the creator decides. In commercial applications, these types of motion graphics are an excellent way to help compel potential customers to better understand the product or service being offered and increase an emotional need for the product or services. They can also be used as tutorials to teach the use of or application for the purchased of a product.

Even audio can be used as an effect in motion graphic videos?

Of all the different types of effects that cause motion of each layer or graphic, audio synchronization is one of the most unique. Play the video below to see how these illustrations move to the spectrum of audio when played. Audio spectrum motion graphic videos are a very entertaining form of use for branding purposes.

To design is to communicate clearly by whatever means you can control or master. ~ Milton Glaser

Here’s another motion graphic video that combines an audio spectral graph, along with a digitally created waving flag and its logo on the flag. This motion graphic video was made for the Port of Port Royal, SC.

Here’s another motion graphic video, made to help brand the Port of Port Royal, SC. It incorporates vector graphics with music and sound effects as an “Intro or Outro” to be added to videos they shoot for me to edit.

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I am a passionate creative UX - UI Producer and Website Designer in Columbia, SC. I love the creative outlets afforded me when [...]

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